[Frankfurt, 11th, June 2025] – Clearview Market Insights (CVMI) forecasts that Germany’s Frozen Food Market will grow from USD 13.7 billion in 2024 to USD 18.9 billion by 2031, representing a stable CAGR of 4.7 percent. Demand is supported by the country’s structured retail landscape, an increasing appetite for plant-based and clean-label frozen meals, and expanding institutional consumption.
“German consumers are shifting from frozen basics to smart-meal formats that offer both health benefits and time savings,” said Claudia Meissner, DACH market analyst at CVMI. “Frozen food is no longer a fallback—it’s a planned, value-added part of the modern German diet.”
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Key Highlights
- 2024 Market Size: USD 13.7 billion
- 2031 Projection: USD 18.9 billion
- CAGR (2024–2031): 4.7%
Growth Catalysts
- Sustainability & Health Focus: Organic, low-salt, and meat-free frozen SKUs growing 2x faster than overall market
- Discount Retail Expansion: Aldi and Lidl’s private-label programs dominate on pricing and reach
- Foodservice Recovery: Institutional catering, hotels, and airlines drive B2B demand
- Digital Grocery: Online frozen purchases gaining ground post-COVID across urban areas
Segment Performance
- Hot Products: Frozen pizzas, vegetable stir-fry blends, fish sticks, and vegan schnitzel
- Top Channels: Discounters and online retail grow fastest in frozen share
- Key Demographics: Health-aware urban households and time-strapped working professionals
Competitive Snapshot (2024)
- Iglo – 14%: Known for quality frozen vegetables and branded fish
- FRoSTA – 12%: Pioneer in transparent ingredient labels and eco-packaging
- Nestlé – 10%: Portfolio of international meal and dessert brands
- Private Labels – 41%: Stronghold across every frozen category
- Others – 23%: Fast innovators in clean-label, organic, and ready meals
Outlook to 2031
Germany’s frozen food market will continue its shift towards health optimization, sustainability, and multicultural offerings. Retailers and producers that combine cost-effectiveness with clean-label innovation and reliable cold logistics will achieve long-term growth.
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About Clearview Market Insights
Clearview Market Insights is healthcare research and forecasting firm tracking over 100 medical device, respiratory care, and critical care markets. We deliver forward-looking insights to support procurement, innovation, and strategy decisions in hospitals, medtech firms, and public health institutions.
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