Germany Frozen Food Market to Reach USD 18.9 Billion by 2031 on Back of Health Trends and Discount Retail Strength

Explore Germany Frozen Food Market insights, revealing key insights, trends, and growth opportunities in our comprehensive report. Stay ahead, navigate with confidence.

[Frankfurt, 11th, June 2025] – Clearview Market Insights (CVMI) forecasts that Germany’s Frozen Food Market will grow from USD 13.7 billion in 2024 to USD 18.9 billion by 2031, representing a stable CAGR of 4.7 percent. Demand is supported by the country’s structured retail landscape, an increasing appetite for plant-based and clean-label frozen meals, and expanding institutional consumption.

“German consumers are shifting from frozen basics to smart-meal formats that offer both health benefits and time savings,” said Claudia Meissner, DACH market analyst at CVMI. “Frozen food is no longer a fallback—it’s a planned, value-added part of the modern German diet.”

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Key Highlights

  • 2024 Market Size: USD 13.7 billion
  • 2031 Projection: USD 18.9 billion
  • CAGR (2024–2031): 4.7%

 

Growth Catalysts

  • Sustainability & Health Focus: Organic, low-salt, and meat-free frozen SKUs growing 2x faster than overall market
  • Discount Retail Expansion: Aldi and Lidl’s private-label programs dominate on pricing and reach
  • Foodservice Recovery: Institutional catering, hotels, and airlines drive B2B demand
  • Digital Grocery: Online frozen purchases gaining ground post-COVID across urban areas

 

Segment Performance

  • Hot Products: Frozen pizzas, vegetable stir-fry blends, fish sticks, and vegan schnitzel
  • Top Channels: Discounters and online retail grow fastest in frozen share
  • Key Demographics: Health-aware urban households and time-strapped working professionals

 

Competitive Snapshot (2024)

  • Iglo – 14%: Known for quality frozen vegetables and branded fish
  • FRoSTA – 12%: Pioneer in transparent ingredient labels and eco-packaging
  • Nestlé – 10%: Portfolio of international meal and dessert brands
  • Private Labels – 41%: Stronghold across every frozen category
  • Others – 23%: Fast innovators in clean-label, organic, and ready meals

 

Outlook to 2031

Germany’s frozen food market will continue its shift towards health optimization, sustainability, and multicultural offerings. Retailers and producers that combine cost-effectiveness with clean-label innovation and reliable cold logistics will achieve long-term growth.

 

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About Clearview Market Insights

Clearview Market Insights is healthcare research and forecasting firm tracking over 100 medical device, respiratory care, and critical care markets. We deliver forward-looking insights to support procurement, innovation, and strategy decisions in hospitals, medtech firms, and public health institutions.

 

Media contact:

Bhavani K
Marketing and Sales Head
ClearView Market Insights
Mail: sales@clearviewmarketinsights.com
Phone: +1 917-993-7369

 


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