The global electric motorcycles and scooters market is set for steady growth, expanding from USD 38.6 billion in 2025 to USD 62.9 billion by 2035 at a CAGR of 5.0%. This growth is propelled by consumer demand for sustainable transportation, government-backed incentives, and rapid advancements in battery and charging technologies. With scooters accounting for the largest product share and Asia-Pacific leading regional expansion, the market reflects a decisive shift toward cleaner, smarter, and more affordable two-wheeled mobility solutions.

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Market Trends Highlighted

• Scooters Dominate Market Share: Scooters are projected to hold 58.7% of revenue in 2025, supported by affordability, compact design, and rising adoption in shared mobility fleets.
• Battery Innovation Leads Growth: Lithium-ion batteries, with their superior energy density and faster charging, are set to capture 69.2% market share in 2025.
• Optimal Power with 48V Systems: The 48V voltage category, holding 46.8% of market share in 2025, provides the right balance of performance, cost, and efficiency for everyday commuting.
• Performance Motorcycles Gain Traction: High-performance electric motorcycles in the 40–80 kW range are surging in popularity among urban enthusiasts in North America and Europe.
• Shared Mobility Expansion: E-scooters are seeing rapid deployment in dense cities, driving 42% year-over-year sales growth in 2025.

Key Developments

• In June 2025, Hero MotoCorp announced the launch of the Vida VX2, an affordable e-scooter aimed at India’s mass-market buyers. Scheduled for release on July 1, 2025, the model will broaden consumer accessibility with budget-friendly pricing and nationwide reach.
• Major OEMs are integrating telematics, modular battery systems, and IoT-enabled platforms to improve performance, connectivity, and service convenience.
• Battery-as-a-Service (BaaS) and subscription ownership models are gaining ground in Asia-Pacific and Europe, further reducing adoption barriers.

Key Takeaways of the Report

• Market size forecast: USD 38.6 billion in 2025 → USD 62.9 billion by 2035.
• CAGR of 5.0% from 2025 to 2035.
• Scooters remain dominant, holding nearly 60% share.
• Lithium-ion batteries lead with 69.2% share in 2025.
• Asia-Pacific, North America, and Europe emerge as the fastest-growing regions.

Market Drivers

• Environmental Awareness & Regulations: Urban policies, emission-free zones, and congestion charges accelerate adoption.
• Technological Advancements: Improvements in lithium-ion battery life, range, and fast charging enhance user appeal.
• Shared Mobility & Last-Mile Logistics: Delivery services and scooter-sharing programs drive urban adoption.
• Government Incentives: Subsidies, tax breaks, and rebate schemes across Asia, Europe, and the U.S. encourage market penetration.

Regional Insights

• Asia-Pacific leads due to high urban population density and government support, particularly in China and India.
• Europe is experiencing strong adoption driven by eco-conscious consumers, strict emission norms, and fleet electrification.
• North America shows steady growth, with states like California and New York incentivizing electric two-wheeler use.
• Latin America and Africa present emerging opportunities as affordable scooters support urban commuting and delivery needs.

Country-wise CAGR Analysis

• China: 6.8% CAGR, supported by subsidies, dense charging networks, and OEM dominance.
• India: 6.3% CAGR, driven by fuel price surges and incentive schemes such as FAME-II.
• Germany: 5.8% CAGR, fueled by integration in fleets and demand for premium e-motorcycles.
• France: 5.3% CAGR, with urban youth adoption and green fleet programs.
• United Kingdom: 4.8% CAGR, supported by congestion charge policies and e-scooter trials.
• USA: 4.3% CAGR, boosted by shared scooter platforms and federal/state incentives.
• Brazil: 3.8% CAGR, showing growth in urban delivery and shared mobility adoption.

Competition Outlook

The competitive landscape features a mix of global leaders and regional innovators:

• Yadea Technology Group Co., Ltd. and AIMA Technology Group Co., Ltd. dominate with scale and cost leadership.
• Niu Technologies and Vmoto Limited leverage smart connectivity in urban scooter segments.
• Hero Electric and Ampere Vehicles target mass-market affordability in India.
• Harley Davidson and Energica Motor Company S.p.A. focus on premium, high-performance motorcycles in Western markets.

Strategic moves include partnerships with ride-sharing operators, battery-swapping ecosystems, and expanded exports to high-growth regions like Southeast Asia and Latin America.

Key Segments of Market Report

• By Product: Scooters, Motorcycles.
• By Battery: Lithium-ion, Sealed Lead Acid (SLA).
• By Voltage: 48V, 24V, 36V, and Others.
• By Region: North America, Latin America, Europe, Asia-Pacific, Middle East & Africa.

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