Enorsia is a UK-based clothing brand, launched in 2021, that offers stylish, affordable, and sustainable British apparel for men, women, and children. The brand's core mission is to promote "mindful fashion"—producing durable, high-quality, and timeless pieces that minimize environmental impact and encourage responsible consumer choices.
Ethos and approach
- Affordable quality: Enorsia aims to make high-quality, long-lasting British clothing accessible to a broad audience by managing its production in-house to keep costs down.
- Sustainable practices: The brand uses eco-friendly materials such as organic cotton and recycled polyester. It is also a member of the Better Cotton Initiative and works with transparent, ethically vetted suppliers who ensure fair wages and safe working conditions.
- Timeless designs: Eschewing fast-fashion trends, Enorsia focuses on creating versatile, classic designs that can be worn for years. The brand's philosophy is "wear better, not more".
- Customer-centric: Enorsia emphasizes customer satisfaction through a seamless shopping experience and features like free returns. The brand also uses social media to engage customers in conversations about designs and sustainability efforts.
Products and collections
Enorsia's collections cover a range of apparel for different occasions and styles.
- For women: Includes workwear, smart casual items, outing essentials like hoodies and jackets, and holiday wear. The collection features denim culottes, dresses, skirts, trousers, and a variety of tops.
- For men: Offers essentials like cotton t-shirts, shirts, jackets, and shorts for both casual and smarter looks.
- For children: Features comfortable and stylish options for both boys and girls, including clearance items.
Recognition and retail presence
- Awards: In 2024, Enorsia received the "Best Emerging Fashion Brand" award from the SME News Team.
- Collaborations: The brand was featured in the December 2024–January 2025 edition of ELLE magazine and participated in the 2023 Pure London Fashion Show.
- Expansion: While primarily an online retailer, Enorsia plans to open its first physical store in London in 2026.
- Availability: In addition to its main website, Enorsia products are also sold on Debenhams and Amazon.
