Thailand Board Games Market 2025-2033

As indicated in the latest market research report published by IMARC Group, titled “Thailand Board Games Market Size, Share, Trends and Forecast by Product Type, Game Type, Age Group, Distribution Channel, and Region, 2025-2033,” this report provides an in-depth analysis of the industry, featuring insights into the market. It encompasses competitor and regional analyses, as well as recent advancements in the market.

How Big is Thailand Board Games Market ?

The Thailand board games market size reached USD 74.12 Million in 2024. The market is projected to reach USD 198.09 Million by 2033, exhibiting a growth rate (CAGR) of 10.33% during 2025-2033.

Thailand Board Games Market Trends:

In Thailand, the board games market has undergone a significant transformation in recent years as preferences have changed among consumers and social interaction is becoming more and more popular. The same games people have played for decades are still popular, however, modern games—characterized by thematic depth, player agency and choice, game pieces and quality components—are being welcomed by consumers, especially with younger populations. Bangkok and Chiang Mai have emerged as significant urban hubs for board game cafes and specialty stores, which suggests a growing interest in experience-based leisure activities. International trends—whether of crowdfunded indie games or licensed games—from the digital investors is also affecting and, in some cases, shaping the interest of local consumers.

Especially, in the post-pandemic context, board games have emerged as a means of reconnecting offline and building social cohesion with other players. And, the promotion of local games design initiatives is emerging, as a number of Thailand's unique culture has combined themes in the cross-section of culturally significant elements with innovative game mechanics as a play-to-learn tool locally and globally.

Download sample copy of the Report: https://www.imarcgroup.com/thailand-board-games-market/requestsample

Thailand Board Games Market Scope and Growth Analysis:

A second important trend affecting Thailand’s board games market relates to the continued focus on games with an educational element or family-friendly games for parents to use as a screen-free alternative for kids. More schools and community centers are building board games into their learning programs, recognizing their ability to foster critical thinking and interpersonal skills. Additionally, organized play events—including tournaments, branded game nights, etc.—are actively growing the hobbyist community, resulting in more repeat activity categorized as a hobby, allowing for active long-lasting growth.

Retailers are adapting by having more differentiation in the games they offer, including lightweight party games with dozens of players down to heavy, complex strategy titles, recognizing the needs of casual and hardcore gamers equally. Eco-conscious consumers are becoming increasingly pertinent purchasers, with retailers using environmentally friendly packaging and responsibly sourced materials to lure buyers. Lastly, as the market mature, local designers and publishers would further establish Thailand as a player in the global board games scene through partnerships and collaborations.

Thailand Board Games Market Segmentation:

The market report offers a comprehensive analysis of the segments, highlighting those with the Thailand board games market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.

Product Type Insights:

• Tabletop Games
• Card and Dice Games
• Collectible Card Games
• Miniature Games
• RPG Games

Game Type Insights:

• Strategy and War Games
• Educational Games
• Fantasy Games
• Sport Games
• Others

Age Group Insights:

• 0-2 Years
• 2-5 Years
• 5-12 Years
• Above 12 Years

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Specialty Stores
• Online Stores
• Others

Regional Insights:

• Bangkok
• Eastern
• Northeastern
• Southern
• Northern
• Others