Europe Meat Market Overview
Market Size in 2024: USD 388.8 Billion
Market Forecast in 2033: USD 563.2 Billion
Market Growth Rate: 4.4% (2025-2033)
According to the latest report by IMARC Group, the Europe meat market size was valued at USD 388.8 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 563.2 Billion by 2033, exhibiting a CAGR of 4.4% from 2025-2033.
Europe Meat Industry Trends and Drivers:
As consumer tastes change toward varied, protein-rich diets consistent with changing health and lifestyle standards, the Europe meat market is experiencing strong growth. Growing appetite for convenience, nutrition, and diversity is driving greater intake of both conventional and value-added meat products. Among time-crunched consumers searching for top-quality dinners without sacrificing flavor, premium cuts, marinated choices, and ready-to-cook products are becoming popular. Concurrently, the market is answering dietary changes with a wider selection of organic, grass-fed, antibiotic-free meats meant for health-conscious consumers. Technological innovations in meat processing are improving food safety, texture, and shelf life as well as guaranteeing adherence with strict quality standards. These developments are enabling producers to design customized solutions spanning swine, poultry, beef, and lamb classifications, with each segment catered to particular cultural, dietary, and regional tastes.
The distribution of meat items across Europe is being strongly shaped by retail and food service channels. Offering broad product lines and tactical in-store promotions, supermarkets and hypermarkets are still dominant in the off-trade sector. Supported by effective cold-chain logistics and customer desire for doorstep delivery, online grocery services are meanwhile expanding very quickly. On the food service side, fast-food restaurants and relaxed eateries are greatly adding to meat demand, particularly among younger people and urban professionals. Using creative recipes that combine traditional meats and new plant-based meat substitutes, restaurants are blurring the line between indulgence and ethical eating. This dual trend is also spreading into institutional catering where schools, hospitals, and business cafeterias are modifying their menus to feature both high-protein choices and sustainability-focused dishes. The interaction of product accessibility, dietary trends, and branding is defining meat's place in daily dietary intake patterns.
Led by Germany, France, and the United Kingdom, Western Europe is still the biggest and most developed participant in the European meat market. Established meat industries, robust retail infrastructure, and growing demand for ethically obtained animal proteins are helping these countries. Particularly via premium cuts and artisanal preparations, culinary customs based in Mediterranean diets are still shaping meat intake in Southern Europe. As economic development, urbanisation, and modern retail formats provide a larger range of products to new consumer groups, Central and Eastern Europe are seeing consistent market growth. Encouraging creative organic processing and eco-packaging, Scandinavian nations are advancing traceability and sustainability in meat production. More emphasis on transparent labeling, nutritional education, and food sourcing is strengthening consumer trust and sustaining long-term market momentum in all areas. Driven by varied preferences, changing health requirements, and purposeful product innovation, this dynamic environment is setting the European meat market for consistent expansion.
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Europe Meat Industry Segmentation:
The report has segmented the market into the following categories:
Analysis by Type:
- Raw
- Processed
Analysis by Product:
- Chicken
- Beef
- Pork
- Mutton
- Others
Analysis by Distribution Channel:
- Supermarkets and Hypermarkets
- Departmental Stores
- Specialty Stores
- Online Stores
- Others
Country Analysis:
- Germany
- France
- United Kingdom
- Italy
- Spain
- Others
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Latest News and Developments:
- In July 2024, Meatly announced it had received regulatory clearance to sell cultivated meat for pet food in the UK, making it the first in the world to get authorization for cultivated pet food. A huge leap forward for the cultivated meat industry, gaining regulatory approval also makes Meatly the first-ever cultivated meat company approved for sale in any European country.
- In November 2024, Dutch startup Meatable, focused on cultivated meat technology, secured strategic investment from Betagro Ventures, the venture capital arm of Thailand’s Betagro food group. Although the funding amount remains undisclosed, the deal marks Betagro’s first venture into the cultivated meat space, highlighting their interest in Meatable’s cell-based technology that mimics traditional pork and beef.
Key highlights of the Report:
- Market Performance (2019-2024)
- Market Outlook (2025-2033)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
Ask analyst for your customized sample: https://www.imarcgroup.com/request?type=report&id=9107&flag=C
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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