India Instant Coffee Market Overview
Market Size in 2024: USD 468.3 Million
Market Forecast in 2033: USD 771.2 Million
Market Growth Rate: 5.42% (2025-2033)
According to the latest report by IMARC Group, the India instant coffee market size was valued at USD 468.3 Million in 2024. Looking forward, IMARC Group estimates the market to reach USD 771.2 Million by 2033, exhibiting a CAGR of 5.42% from 2025-2033.
India Instant Coffee Industry Trends and Drivers:
Instant coffee in India is experiencing steady growth, with changing consumer tastes and infrastructural development being the major drivers. Growing demand for convenient and instant beverages is giving a big push to instant coffee, especially in cities where lifestyles are fast-paced. Alongside being a quick solution, many consumers consider it cheap and easy to prepare without comprising taste, hence, increasingly leaning towards on-the-go beverages that presently lay huge opportunities for brands of instant coffee to further augment and customize their product portfolio as per the shifting demand of the Indian market. Moreover, market growth is further fueled by single-cup coffee trends through modern packaging techniques aimed at maximizing user convenience.
Growing café culture, especially in metropolitan cities, is creating a different consumer behavior with a shift toward premium and specialty coffees. Increasingly, consumers are influencing this trend as they want to enjoy good coffee right in the comforts of their home. Strong domestic consumption of coffee is also providing growth opportunities for the instant coffee industry, especially in regions such as South India. Coffee farming in these regions, to a large extent, assists in meeting the demand for locally processed instant coffee. A further aspect to keep in mind, as it makes stronger the competitiveness and growth potential of the Indian instant coffee market, is the high presence of top coffee processors and the export-oriented nature of the industry.
The market is being driven by technological progress and packaging innovations. Focused packaging innovations that maximize freshness, portability, and ease of use are acting as major attractions for customers. Brands continue to spend in innovative methods of coffee processing and preservation, thus enhancing the overall experience for consumers. Distribution channels will become instrumental in creating reach for a large consumer base; modern retail and online platforms are of utmost importance to be considered in this respect. The comfort of shopping online is made available to consumers all over the country, offering them the chance to buy a variety of instant-coffee products, further stimulating market growth. With these trends evolving, the India instant coffee market is expected to go through a considerable phase of sustained growth in the years to come.
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India Instant Coffee Market Forecast Segmentation:
The report has segmented the market into the following categories:
Analysis by Packaging:
- Jar
- Pouch
- Sachet
- Others
Analysis by Coffee Type:
- Spray Dried
- Freeze Dried
Analysis by Distribution Channel:
- Business-To-Business
- Supermarkets and Hypermarkets
- Independent Retailers
- Departmental Stores
- Online
- Others
Regional Analysis:
- North India
- East India
- West and Central India
- South India
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Latest News and Developments:
- In February 2025, Nestlé revealed its plans to introduce Starbucks Ready-to-Drink (RTD) coffee in India's retail market, further expanding its premium coffee offerings. This move aims to tap into the growing demand for convenient, high-quality coffee beverages, strengthening Nestlé's presence in India's evolving coffee segment.
- In January 2025, Third Wave Coffee opened its 125th cafe in Chennai, marking a significant expansion in India's premium coffee segment. This growth reflects increasing consumer demand for specialty coffee experiences and strengthens the brand's presence in the competitive market.
- In January 2025, CCL Products, India's largest instant coffee exporter, urged the government to implement measures in the upcoming Union Budget to enhance domestic coffee consumption. The company emphasized the need for supportive policies to stimulate growth in the local market.
- In August 2024, GRM Overseas, India's third-largest rice exporter, acquired a 44% stake in Swmabhan Commerce, the parent company of instant coffee brand Rage Coffee. This strategic move marks GRM's entry into modern consumer brands and aims to diversify its portfolio beyond traditional commodities.
- In January 2024, Continental Coffee partnered with Platinum Outdoor for a 3D anamorphic campaign, highlighting Continental Xtra’s "Xtra strong" flavor. This innovative marketing boosts brand visibility, attracts coffee lovers, and drives demand for premium instant coffee in India's growing urban market.
Key highlights of the Report:
- Market Performance (2019-2024)
- Market Outlook (2025-2033)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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