Vietnam Footwear Market Overview
Base Year: 2023
Forecast Years: 2024-2032
Historical Years: 2018-2023
Market Growth Rate: 4.86% (2025-2033)
According to the latest report by IMARC Group, the Vietnam footwear market size is projected to exhibit a growth rate (CAGR) of 4.86% during 2024-2032.
Vietnam Footwear Industry Trends and Drivers:
Owing to various pulsating factors affecting consumer behavior and developing operations within the industry, the market for footwear in Vietnam is experiencing some regular growth. The biggest driving force is online retail channels, as they bring comfort and increase shopping diversity. With the rise of e-commerce platforms, shoppers in Vietnam are now able to browse through a wider selection of footwear items, athletic to non-athletic, with ease. Apart from making access to footwear easier, digital shopping also presents a wider market reach for brands through different geographical locations. Additionally, the convenience brought about by online shopping coupled with mobile shopping influences changing purchasing behavior patterns so much so in the younger generation. This growing trend compels both local and international brands to enhance their online footprint while further boosting the growth of the Vietnam footwear market.
Apart from that expanding section online, consumers now want more combinations, so that they are important in terms of market growth. The propensity to spend more on good-quality fashionable footwear is increasing among Vietnam population with increasing disposable incomes. Thus, because of improved health awareness among people, the athletic shoe segment has become more popular than the others. Athleisure and performance-based footwear forms part of every individual's daily routine, and people will find an increased functionality element required in clothes associated with style. As fast as possible, consumers will have to acquire non-athletic footwear: formal, casual, luxurious. This, of course, will depend on how consumer lifestyle and activities become more grouped around social and professional demands and expectations. Brand extension, an aspect important in different stages of consumer thinking, is driving their continuous innovation and product variety to cater to different tastes, preferences, and occasions, thereby enhancing market growth.
Then come international fashion influences, which are other significant factors driving the Vietnam Footwear Industry Report by Product (Non-Athletic Footwear, Athletic Footwear), Material (Rubber, Leather, Plastic, Fabric, and Others), Distribution Channel (Footwear Specialists, Supermarkets and Hypermarkets, Departmental Stores, Clothing Stores, Online Sales, and Others), Pricing (Premium, Mass), End User (Men, Women, Kids), and Region 2025-2033. An increase in international brands and international retailers in the footwear business is impacting the competition in Vietnam and further encouraging local manufacturers to raise the standard and quality of their products. Local manufacturers are acquiring new technology and better materials such as leather, rubber, and fabric, both to meet the international standards and to design a product that will be selling on the local market. The availability of a wide range of distribution channels-from footwear specialist shops to supermarkets, department stores, and online platforms-has also played an essential aspect in the growing success of the market. With the availability of a lot of products, along with innovation, better promotions, and greater exposure in terms of marketing, the footwear market of Vietnam will likely remain on the rise, strengthened by constant innovation and various partnerships created in the industry.
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Vietnam Footwear Industry Segmentation:
The report has segmented the market into the following categories:
Product Insights:
- Non-Athletic Footwear
- Athletic Footwear
Material Insights:
- Rubber
- Leather
- Plastic
- Fabric
- Others
Distribution Channel Insights:
- Footwear Specialists
- Supermarkets and Hypermarkets
- Departmental Stores
- Clothing Stores
- Online Sales
- Others
Pricing Insights:
- Premium
- Mass
End User Insights:
- Men
- Women
- Kids
Regional Insights:
- Northern Vietnam
- Central Vietnam
- Southern Vietnam
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
- 361º Vietnam
- adidas Vietnam Company Limited
- ALDO Vietnam
- An Viet Song Hong Joint Stock Company (Anta Sports)
- ASICS Vietnam LLC
- Binh Tien Imex Corp Pte.Ltd.
- Converse Vietnam
- Li-Ning
- Mizuno
- Nike Inc.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
Key highlights of the Report:
- Market Performance (2019-2024)
- Market Outlook (2025-2033)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
Ask analyst for your customized sample: https://www.imarcgroup.com/request?type=report&id=21153&flag=C
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