San Francisco, 21 March 2024: The Report Online Laundry Service Market Size, Share & Trends Analysis Report By Service (Laundry Care, Dry Clean, Duvet Clean), By Application (Residential, Commercial), By Region, And Segment Forecasts, 2023 - 2030

The global online laundry service market size is expected to reach USD 221.05 billion by 2030, registering a CAGR of 32.3% from 2023 to 2030, according to a new report by Grand View Research, Inc. Busy working schedules coupled with an increasing number of workingindividuals are major factors fueling the adoption of online laundry services among urban consumers. In addition, the demand is fueled by shifting consumer preferences and improving living standards on a global level. The rising economic stability of middle-class consumers in emerging markets is driving the demand for clothes, which has spurred the demand for online laundry services.

In addition, the increasing population and rising tourism activities play a key role in augmenting demand for online laundry services in the hospitality sector. These factors are anticipated to boost market growth in the commercial sector over the forecast period. The increasing number of hotels, hospitals, restaurants, and other commercial setups has led to a rise in the demand for online laundry services. Moreover, companies are striving to reach new consumers through various strategies, such as partnerships and expansions. For instance, in April 2022, Laundryheap Ltd. extended its partnership with UnderTheDoormat, a luxury home accommodation service that provides a modern living for guests seeking hotel-quality stay in the comfort of a home.

As a part of the collaboration, Laundryheap offers laundry and dry-cleaning services to all UnderTheDoormat visitors and homeowners as well as providing linen to UnderTheDoormat properties. In terms of value, the laundry care segment dominated the market and accounted for the largest share over the forecast period. The shifting trend toward clean homes & clothes and the growing importance of good health among consumers are factors driving the segment. Increasing environmental awareness has given rise to the trend of cold washing of clothes, which requires low temperatures and high-performance detergents.

North America held the largest market share in 2022 owing to the growing population of health-conscious consumers in the region, which has increased the usage of laundry services. the shifting trend toward hygiene and cleanliness among consumers, particularly in developed countries like the U.S., has increased the demand for cleaning products. Companies in the market are focusing on strategies, such as mergers and acquisitions, to gain industry share and increase their service footprint. In January 2023, Rinse, Inc. acquired Room Service Laundry (RSL), a Brooklyn-based laundry delivery service company. This acquisition allows Rinse Inc. to leverage the consumer base of RSL and continue its expansion in New York.

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The rising demand for convenient laundry with less investment will boost demand in the market. The service demand is fueled by shifting consumer preferences and improving living standards on a global level. During the COVID-19 outbreak, every industry, including the online laundry services industry, across the world remained closed to control the spread of the virus. Stay-at-home orders across various nationsimpacted the market as most of the laundry clothes come from residential sectors. This resulted in a decline in the overall growth of the market. Moreover, hotels & parlors also remained closed for a certain period, which has caused a negative impact on the market growth.

Online Laundry Service Market Report Highlights

• The dry clean segment was valued at USD 6.71 billion in 2022 and is expected to reach USD 58.71 billion by 2030. The growing awareness about the advantages of dry cleaning among consumers drives demand for such services
• The commercial segment is expected to witness a substantial CAGR of 33.1% from 2023 to 2030. An increasing number of hotels and hospitals is expected to provide growth opportunities to online laundry service providers over the forecast period
• Asia Pacific region was valued at USD 5.29 billion in 2022 and is expected to register a CAGR of 35.9% over the forecast period. The growth in the region is majorly attributed to the improving economic stability and living standards in developing economies, such as India, China, and Indonesia

Laundry is a time-taking task and has become a problem for people, especially the working population. The working-class population has significantly increased over the last few years, thereby contributing to the demand for online laundry services due to their convenience. Time constraints due to increasing work pressure & hours restrict people from doing their laundry, which has given rise to on-demand laundry service. This business is mainly driven by the increasing number of working women worldwide.Clean and fresh laundry is an important part of making a hygienic and healthy lifestyle. Cleaning dirty and used clothes and other laundry items daily requires a huge amount of clean water, washing appliances, detergents & soaps, and a proper washing area.

For instance, according to the Environmental Protection Agency (EPA) WaterSense label, laundry product or service uses 20% less water as compared to the average prototype, which is expected to be a key factor driving the market.The hospitality sector is also opting for online laundry services to maintain hygiene in rooms. Hotels, as part of their service improvement process, are adopting these services for better laundry management & hygiene. Online service providers offer laundry services for all types of linens, including room linen, food & beverage linen, staff uniform, and other miscellaneous items. In addition to washing and dry cleaning, they offer ironing, folding, and delivery of all linen products. These extended services are attracting more customers from the hotel industry.

The growing consumer consciousness about a hygienic & healthy lifestyle has led to a high demand for laundry services. On-demand laundry service provides doorstep services and uses high-quality laundry care products to clean delicate fabrics and extend the life of fabrics while maintaining hygiene. Moreover, the increasing prevalence of skin diseases, including rashes and allergies, is likely to create significant growth opportunities for laundry service providers during the forecast period. Market players have been steadily entering this industry through strategies, such as mergers & acquisitions. In April 2022, Laundryheadp Ltd. acquired its competitor, Laundrapp to become a strong player in the on-demand laundry service market. Through this acquisition, Laundryheap widened its logistics and transport network, broadened its client base, and extended its regional reach across the UK.

Online Laundry Service Market Report Scope

Many players are increasing their focus on trends. Key companies are diversifying their service offerings to maintain their industry share. For instance:

• In February 2023, Rinse, Inc. expanded its business further in Texas by starting its services in Dallas and Austin. The company received a high initial response and offered USD 50 as credit for new users to sign in.
• In February 2023, a franchise owner of Lapels Cleaners announced its plan to open a new store, Lapels Cleaners of Indian Land, in South Carolina in April of the same year to expand its regional operation

List of Key Players of Online Laundry Service Market

• DhobiLite
• Cleanly (ByNext)
• Press Technologies, Inc.
• Lapels Cleaners
• Zipjet Ltd.
• Rinse, Inc.
• Mulberrys Garment Care
• Laundryheap Ltd.
• WASHMEN
• IHATEIRONING