Search engines have transformed the way businesses connect with customers. Whether it’s a neighborhood café trying to attract foot traffic or a global retail chain expanding its digital footprint, Search Engine Optimization (SEO) has emerged as a critical growth driver.

Click-Through Rate (CTR) has long been one of the subtle yet influential signals in search engine optimization. Search engines like Google use hundreds of ranking factors, but user behavior—especially how often people click on a search result—can strongly influence visibility.