By the late 80’s the Indian flexible foam market had established itself and was looking for expansion but had limited options in terms of production machinery. In those days PU Foam machines were available from developed countries only which were very expensive. This presented Mr. Ashok Puri, founder and proprietor of ASE with an opportunity to manufacture a foam cutting machine. This was a huge challenge as he had to start from scratch and there was no encouragement for him. With his indomitable spirit and high resourcefulness he succeeded in producing India’s First commercially viable Carousel foam cutting machine.