Amaranth Market Overview

The Amaranth Industry is experiencing significant growth, driven by increasing consumer demand for gluten-free, plant-based, and nutritious food options. As a versatile ancient grain, amaranth is gaining popularity in various applications, including food products, cosmetics, and dietary supplements.

Market Size & Forecast

• 2024 Market Value: Approximately USD 9.3 billion

• 2034 Projected Value: Around USD 19.3 billion

• CAGR (2025–2034): Estimated at 18.1%

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Key Growth Drivers

• Health & Wellness Trends: Growing preference for gluten-free and plant-based diets.

• Nutritional Benefits: High protein content and rich in essential amino acids.

• Sustainable Agriculture: Amaranth's resilience in diverse climates supports eco-friendly farming practices.

• Cosmetic & Personal Care Applications: Utilization of amaranth oil in skincare products due to its anti-aging properties.

Regional Insights

• North America: Dominates the market with a 26.2% share, driven by demand for organic and vegan products.

• Europe: Accounts for 23.3% of the market, influenced by health-conscious consumers and the popularity of functional foods.

• Asia-Pacific: Projected to exhibit rapid growth, particularly in countries like India and China, due to rising disposable incomes and awareness of health benefits.

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Market Segmentation

• By Product Type:

  • Amaranth Seeds

  • Amaranth Flour

  • Amaranth Oil

  • Amaranth-based Snacks & Beverages

• By Application:

  • Food & Beverages

  • Cosmetics & Personal Care

  • Dietary Supplements

  • Animal Feed

Competitive Landscape

The amaranth market features a mix of established companies and emerging startups focusing on organic and sustainable products. Key players include:

• Flavex Naturextrakte

• Natures Elements

• Saisanket

• Nimbark

• Motherkart

These companies are leveraging sustainable farming practices and catering to regional organic food markets to strengthen their market position.

Future Outlook

The amaranth market is poised for continued expansion, supported by:

• Rising demand for gluten-free and plant-based food products.

• Increased awareness of amaranth's health benefits.

• Innovations in product offerings and applications.

• Growth in emerging markets with evolving dietary preferences.

Stakeholders focusing on sustainability, product innovation, and consumer education are well-positioned to capitalize on the opportunities within this dynamic market.