When it comes to marketing, it is the process of planning and implementing the idea, pricing, promotion and distribution of ideas, goods and services that satisfy the individual and organizational goals. Interactive marketing means conversation between customers and the organization on one-to-one basis and medium is generally online mode. In interactive marketing; marketers interact with the customers or consumers in a personal, emotional or tangible way.
Interactive marketing is very important and vital these days for the organization whether it is a small-medium organization or large. From the Forrester Research reports, they have proved that B2B interactive marketing is expected to reach $5.7 billion by 2016, with mobile marketing accounting for much of that rapid growth. So, it's clear that interactive marketing is very significant for the positive development of company. Now the question arises - "How to choose an agency which offers suitable Interactive Marketing services?"
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