Feminine Wipes Market Will Reach Nearly USD 2.40 Billion By 2028

Market Size – USD 1.44 Billion in 2021, Market Growth – at a CAGR of 5.9%, Market Trends – Increasing awareness regarding hygiene and rising environmental consciousness

The global feminine wipes market size was USD 1.44 Billion in 2021 and is expected to register a revenue CAGR of 5.9% over the forecast period, according to the latest report by Reports and Data. Increasing awareness regarding hygiene and rising environmental consciousness encouraging the usage of eco-friendly products are primary factors driving the feminine wipes market revenue growth. Wet wipes with aloe vera and other soothing natural ingredients are the best choice for sensitive skin. Unlike other personal care items such as sanitary pads, which are usually used during menstruation, feminine wipes are designed for everyday usage. Similar to dryer sheets, the non-woven fabrics used to create feminine hygiene wipes are purified by soaking in a mild chemical solution. The use of feminine wipes can assist shield against bowel and urinary incontinence infections. Since the COVID-19 outbreak began, the feminine wipes market has grown in an effort to increase individuals’ awareness of personal hygiene and cleanliness.  Feminine wipe is a personal care item for women. There is a greater need for feminine wipes owing to women's growing awareness of personal cleanliness and health during the pandemic.

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Market Dynamics:

The global Feminine Wipes market is rapidly gaining traction over the recent years and is expected to register robust revenue growth throughout the forecast period of 2021 and 2028. The consumer goods sector is rapidly growing due to factors such as paradigm shift in consumer preferences, rising demand for convenience and ongoing COVID-19 pandemic. Rapid revenue growth is attributed to factors such as rising disposable income, improvements in standard of living, and increasing preference for organic food and plant based food products. Moreover, rising health conscious population, increasing preference for online shopping and doorstep deliveries and growing inclination of veganism in several countries across the globe and increasing focus on developing novel products to cater to consumer demand are other factors expected to support market growth going ahead.

Competitive Landscape:

The research report offers details about leading companies in the global Feminine Wipes market along with global position, financial standing, license agreement, products and services portfolio and revenue contribution of each market player. Key players in the market are focusing on adopting various strategies such as mergers and acquisition, business expansion plans, new product launches, partnerships, collaborations, joint ventures to enhance their product base and gain robust footing in the market.

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Major Companies:

  • Corman S.a.A.,
  • Procter Gamble, Johnson Johnson,
  • Edgewell Personal Care,
  • Kimberly-clark,
  • Unicharm Corporation,
  • Guy O'Neill, Inc.,
  • Bodywise (U.K.) Limited,
  • Laclede, Inc.,
  • Hindustan Unilever Limited.

Market Segmentation:

The report also sheds light on the market segmentation based on type, application and region:

By Resin Type Outlook

  • Ordinary Wipes
  • Sanitary Wipes

By Distribution channel Outlook

  • Hyper Markets
  • Super Markets
  • Convenience Stores
  • Online retail
  • Others

By Age Group Outlook 

  • 10-25
  • 26-40
  • 41-55
  • 56 above

Feminine Wipes Market Segmentation based on Regions:

North America

  • S.
  • Canada
  • Mexico
  • Europe
    • Germany
    • K.
    • France
    • Italy
    • Spain
    • Benelux
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Rest of Latin America
  • Middle East Africa
    • Saudi Arabia
    • UAE
    • South Africa
    • Rest of Middle East Africa

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